Senior Frontend Engineer
React.js | Next.js | TypeScript | Node.js
13+ years of experience building scalable enterprise applications, AI-powered tools, SEO-friendly web platforms, and high-performance frontend systems used by large audiences.
About
Frontend leadership with product focus
I build frontend systems that balance product speed, engineering quality, search visibility, and long-term maintainability.
Senior frontend engineer at Times Internet delivering React and Next.js products for high-traffic financial platforms.
Hands-on with frontend architecture, modular component systems, reusable design patterns, and maintainable engineering workflows.
Led and supported Next.js migrations focused on SEO, SSR, performance, and cleaner release velocity for business-critical properties.
Built React interfaces and Node.js APIs for AI-assisted experiences, market intelligence tools, publishing flows, and conversion-focused web products.
Strong focus on Core Web Vitals, accessibility, search visibility, analytics-friendly implementation, and long-term maintainability.
Uses ChatGPT, Cursor AI, GitHub Copilot, Claude, and prompt engineering workflows to accelerate delivery while keeping code quality high.
Skills
Frontend, backend, cloud, and AI skills
Frontend
Backend
DevOps & Cloud
Tools
AI Tools
Projects
Featured product work and migrations
AI-assisted market intelligence experience helping users explore financial signals, summaries, and content faster.
- My role
- Senior Frontend Engineer
- Key impact
- Helped shape a modern AI product experience for finance-focused audiences.
Interactive screening interface for stock discovery with responsive filters, data-driven UI, and scalable component design.
- My role
- Frontend Architecture, UI Engineering
- Key impact
- Improved discovery speed and clarity for complex stock research workflows.
Personalized watchlist product with real-time friendly interaction patterns and mobile-first usability.
- My role
- Senior Frontend Engineer
- Key impact
- Supported repeat engagement through streamlined portfolio tracking UX.
SEO-aware investment platform experiences designed for content depth, discoverability, and conversion-friendly navigation.
- My role
- Frontend Lead
- Key impact
- Strengthened search visibility and improved page performance on key journeys.
Migration initiative modernizing legacy pages into a faster, cleaner, search-friendly frontend stack.
- My role
- Migration Engineer
- Key impact
- Reduced maintenance overhead while improving consistency and SEO readiness.
Redesigned company information pages with better performance, stronger content hierarchy, and modern responsive layouts.
- My role
- Frontend Engineer
- Key impact
- Delivered a more professional presentation for business and search audiences.
Case Studies
Selected project case studies
ET Markets GPT
Screenshots placeholderProblem
Financial users needed faster access to contextual insights without digging through multiple content surfaces.
Solution
Built a structured AI-first experience with reusable React components, content hierarchy, and scalable frontend patterns.
Tech Stack
My Role
Senior Frontend Engineer
Key Features
- AI-assisted discovery flows
- Modular UI patterns
- Performance-aware rendering
- Responsive interaction design
Impact
Improved usability for insight-heavy workflows and created a stronger foundation for future AI features.
AI Stock Screener
Screenshots placeholderProblem
Screening large volumes of stock data can become overwhelming without thoughtful information architecture.
Solution
Created filter-first interfaces, reusable data presentation components, and cleaner state-driven user flows.
Tech Stack
My Role
Frontend Architecture and Implementation
Key Features
- Advanced filter UI
- Reusable cards and tables
- Mobile-friendly layouts
- Scalable API integration
Impact
Made complex stock discovery tasks easier to use and simpler to maintain for future enhancements.
Ishita Swim
Screenshots placeholderProblem
The business needed a polished digital presence that felt credible, modern, and conversion-ready.
Solution
Delivered a clean branded website with clear CTAs, service communication, and responsive presentation.
Tech Stack
My Role
Frontend Developer
Key Features
- Modern hero section
- Service-led content structure
- Responsive design
- Lead-generation CTAs
Impact
Helped the brand present professionally online and support inquiry-driven growth.
Luxyh E-commerce
Screenshots placeholderProblem
The storefront needed a premium feel without sacrificing speed, clarity, or maintainability.
Solution
Built reusable commerce UI sections with strong visual hierarchy and lightweight interaction patterns.
Tech Stack
My Role
Frontend Developer
Key Features
- Catalog-focused layout
- Premium visual treatment
- Reusable components
- Responsive shopping experience
Impact
Elevated presentation quality while keeping the frontend easier to scale and iterate on.
Experience
Career timeline and leadership path
Times Internet Limited
Senior Frontend Engineer
- Delivered senior frontend work across React and Next.js products for finance and media properties.
- Contributed to AI and financial product experiences including GPT-style discovery surfaces and data-heavy tools.
- Supported SEO migrations, SSR adoption, performance optimization, and maintainable frontend architecture.
- Led feature delivery, engineering coordination, and mentoring support across cross-functional teams.
Wincere Pvt Ltd
Senior UI Consultant
- Built enterprise-facing UI systems and responsive pages with strong frontend quality standards.
hCentive Pvt Ltd
UI Developer
- Worked on production web interfaces with focus on structure, usability, and browser compatibility.
Ophio Technologies
Front End Developer
- Developed frontend experiences for business websites and content-driven web properties.
Compare Infobase
HTML Developer
- Started professional web development work building standards-based pages and reusable UI assets.
Resume
ATS-friendly summary for recruiters
Professional Summary
Senior Frontend Engineer with 13+ years of experience building React.js, Next.js, TypeScript, and Node.js applications for enterprise and audience-scale products. Strong in frontend architecture, SEO-aware migrations, SSR, performance optimization, and AI-assisted engineering workflows.
Highlights
- Times Internet experience across fintech, publishing, and AI-assisted product initiatives.
- Strong track record in React development, Next.js migration work, Node.js API collaboration, and production delivery.
- Comfortable leading frontend systems, collaborating with stakeholders, and improving maintainability over time.
AI Developer Workflow
Faster delivery with AI-assisted engineering
- ChatGPT for debugging, architecture planning, and technical documentation.
- Cursor AI for code generation, refactoring, and implementation acceleration.
- GitHub Copilot for faster development during repetitive or well-defined engineering tasks.
- Claude for long-form code review, reasoning through larger files, and documentation support.
- AI-assisted PR review and prompt engineering to improve delivery quality and engineering clarity.
- Faster shipping with stronger code quality when AI tools are used as part of a disciplined workflow.
Blog
Technical article ideas
Next.js 15 Performance Optimization
Practical ways to improve rendering, bundle strategy, image handling, and Core Web Vitals in large Next.js apps.
React Interview Questions
Senior-level React questions covering architecture, rendering, performance, state, and frontend problem-solving.
AI Tools for Frontend Developers
How ChatGPT, Cursor AI, GitHub Copilot, and Claude fit into a fast but quality-conscious engineering workflow.
Node.js API Best Practices
A practical guide to predictable API structure, validation, error handling, observability, and deployment readiness.
How to Improve Core Web Vitals
Real-world techniques for reducing layout shift, improving input responsiveness, and shipping faster pages.
Contact
Let's build your next frontend product
Available for Senior Frontend Engineer, Lead Frontend Engineer, React/Next.js Developer, and Full Stack Developer roles.
- Phone
- +91 9910006711
- Portfolio
- https://rohitazad.com